The iPhone sold off 1.4 million units in its first year! How did this happen?
At the 2007 MacWorld trade show, Steve Jobs introduced the iPhone to a large audience by contrasting Apple’s track record of creating revolutionary products against the basic functionality of several existing products within the technology industry. As a great business storyteller, he transformed the unimaginative product launch into a theatrical experience.
Because decision-making is more emotional than logical, through storytelling many people can be effectively persuaded to purchase an item or utilize a service without even planning to.
Here’s an interesting example.
To demonstrate the effect of meaningful stories on the value of any object, Walker and Glenn conducted an experiment by auctioning off insignificant objects like a bottle opener and a bucket on eBay using heartfelt short stories. Surprisingly, these items, which were purchased for around $1.25 each, sold for nearly $8,000 cumulatively.
In a world that is filled with so much information and innovation, how can your brand be heard?
Storytelling is one of the most powerful tools that you can use to persuade, communicate, and position your value and products within any target market. Most successful leaders and organizations like Apple, Nike, or Disney have mastered the art of harnessing the power of storytelling to connect, influence, and persuade others. This is because successful brands intentionally create meaningful and long-term connections with their consumers.
At BMGA, we have designed a four-week immersive online course on Story Intelligence led by Richard Stone, a globally recognized storyteller with 25 years of experience in developing story-based programs for team building and leadership development. He previously worked as the StoryAnalytics Master for the IDEAS Innovation team (a former division of the Walt Disney Company). This course is specifically for young professionals, entrepreneurs, techpreneurs, and executives who desire to increase their brand awareness and revenue through storytelling.
To ensure a transformational experience, this course is delivered via BMGA’s e-learning platform and other modern technological tools. In addition, you will get the opportunity to engage with the instructor via four live classes and receive a certificate accredited by a globally recognized body on professional development.
Register today to learn more about how this course can enable you make global impact while transforming your bottomline.